US Fleet Tracking’s GPS Trackers Score with Super Bowl Logistics

HOUSTON (Jan. 30, 2017) – Getting around Houston can be a challenge, as with any major metropolitan area. Mix in traffic with the Super Bowl and things could come to a halt. However, Super Bowl organizers are able to run any number of option plays based on the given traffic conditions as they happen with US Fleet Tracking’s live GPS trackers.

On Feb. 5 the Falcons and Patriots will concentrate on the big game while security, logistics and operations crews will focus on using exact location information to move a multitude of people and equipment throughout the area safely and efficiently.

Over 500 US Fleet Tracking GPS trackers will be in use the weeks prior to Super Bowl, during the game, and after the champion team is crowned, monitoring such data as location, movement and heading. These trackers assist in strategic decisions made on the fly or in pro-active route preparation due to the traffic situations.

Super Bowl LI is the eleventh consecutive year US Fleet Tracking has been the exclusive live GPS tracking company that assists during the Super Bowl; a tradition that’s becoming as strong as tailgate parties and halftime commercials.

“Our focus is to support the safety and security of athletes and personnel,” said Jerry Hunter, US Fleet Tracking founder and chief executive officer. “Security always takes top priority especially with sporting events of this magnitude. Our GPS trackers monitor the exact location of anyone or anything deemed necessary, be it equipment bags, team buses, limousines transporting dignitaries and even elected officials and personnel.”

US Fleet Tracking also brings attention to raising awareness and efficiency for event organizers. Much like what the company does for its clients across the nation and globally, US Fleet Tracking’s system shows authorized personnel all the moving parts along with live weather radar and traffic overlays. Having this ability allows organizers to involve only required moving assets for the situation; avoiding congestion.

“Accuracy is what matters most with GPS trackers. That’s why live updates are so important to our users,” according to Hunter. “Knowledge of an asset’s location empowers the user to run the necessary reports and properly dispatch the asset at that very moment.”

Contributing in major public events isn’t new for US Fleet Tracking. As well as this year’s Super Bowl presence, the company has been part the 2010 Winter Olympics and 2012 Summer Olympic games in London, and the 2012 Republican National Convention.

US Fleet Tracking, located in Oklahoma City, is the leader in live vehicle and asset tracking, providing groundbreaking sub-ten-second live tracking with its GPS trackers. In addition to expertise in tracking commercial vehicles, the company has provided tracking services to high-profile, large-scale public events. These include the 2012 Summer Olympic Games, 2012 Republican National Convention, Super Bowls XLI through LI, and the 2010 Winter Olympics. For more in-depth details, and to access a live demonstration of US Fleet Tracking’s GPS tracking system in motion, visit