OKLAHOMA CITY (July 30, 2014) – “Now approaching Starbucks…” – the phone GPS told one woman as she approached a house in the middle of a Colorado field. She had been a little confused when the GPS guided her away from the main road down a long winding road, but she was desperate for her coffee and “Hey, maybe there is a small ‘We proudly brew Starbucks’ within a small shop in a small town here.” But not only was there no Starbucks, there was also no town. She looked back down at her phone and sure enough, her phone GPS was indeed telling her that she was at Starbucks… in the middle of nowhere.
This is a true story that everyone has encountered in a way. People use the GPS tracker in their phones to navigate them to a location, but even upon listing the correct address, they are routed to the wrong location, or for some reason are given the longest route there, wasting ample time and gas. For the woman trying to get to Starbucks on a leisurely drive, as annoying as it was for her to waste gas and time, she was not on a time crunch with company dollars on the line.
GPS tracking is a way to save company time and money. Cell phones are just not a reliable way to navigate a fleet when considering the risks involved. When working with deadlines, clients who depend on punctuality to earn their money will not be as understanding as a friend if someone is late to a party. If company drivers come across problems in the road, using the GPS on the phone may include inaccurate map information and may be misguiding for hours. This is a waste of so many resources, fuel, time, and in the process, that company may lose potential clients.
A party picture company was hired to do a job taking photos for a surprise party for the boss of a major corporation. The photographer typed the address into his phone and off he went. The route on the phone took him through what would normally be the fast way there; however, with road construction, he was not aware of in his path; the destination went from being 15 minutes away to being 25 minutes away… 45 minutes away… 1 hour away… and then finally, an hour and half later, he walks into the party after the surprise. Needless to say, the party planning committee was not happy and was not willing to pay his fee for a job not done.
While the navigational system in a cell phone may be good enough to find a friend’s house, there’s example after example of why the old cell phone GPS is not good enough for business use.
With the implementation of GPS tracking through a fleet tracking management company, businesses will never have to rely on faulty navigation. The dispatcher can locate the drivers in real time and re-route them if they come across barriers in the road. This will not only save time for the drivers and ensure they arrive on time to their destination; companies will not lose money on wasted fuel.
To view the GPS Tracker catalog, click here.