All GPS Trackers are the same, right? Wrong.
“Now approaching Starbuck…” the phone GPS told one woman as she approached a house in the middle of a Colorado field. She had been a little confused when the GPS guided her away from the main road down a long winding road, but she was desperate for her coffee and “hey, maybe there is a small ‘We proudly brew Starbucks’ within a small shop in a small town here.” But not only was there no Starbucks, there was also no town. She looked back down at her phone and sure enough, her phone GPS was indeed telling her that she was at Starbucks…in the middle of nowhere.
This is a true story that we have all encountered in a way. We use the GPS tracker in our phone to navigate us to a location, but even upon listing the correct address, we are routed to the wrong location, or for some reason, we are given the longest route there, wasting ample time and gas. For the women trying to get to Starbucks on a leisurely drive, as annoying as it was for her to waste gas and time, she was not on a time crunch with company dollars on the line.
Using a GPS tracker is a way to save your company time and money. Cell phones are just not a reliable way to navigate your fleet when you are considering the risks involved. When working with deadlines, clients who depend on your punctuality to earn their money will not be as understanding as your friends if you are late to their party. If your drivers come across problems in the road, using the GPS on the phone may include inaccurate map information and may be misguiding for hours. This is a waste of so may resources, fuel, time, and in the process, you may lose potential clients.